If you’re looking for an authentic taste of Florida culture paired with world class entertainment and the state’s most famous dessert, you won’t want to miss the Florida Strawberry Festival in Plant City. This 91st annual celebration runs from February 26 through March 8, 2026, and promises to be the sweetest event on your Central Florida calendar.
The Florida Strawberry Festival isn’t just another fair. It’s a beloved Central Florida tradition that attracts over 600,000 visitors each spring to celebrate the region’s agricultural heritage. Under this year’s theme “Still Growing,” you’ll discover why this event ranks among the Top 40 fairs in North America. Whether you’re planning your first visit or you’re a seasoned festival veteran, this comprehensive guide will help you make the most of your Plant City adventure.
From navigating parking strategies to scoring the best concert seats, finding the perfect strawberry shortcake booth to planning your ride schedule, we’ll cover everything you need to know. Ready to explore one of the best things to do in Florida? Let’s dive into what makes this strawberry celebration so special.
What Is the Florida Strawberry Festival?
The Florida Strawberry Festival began in 1930 as a simple one day event celebrating Plant City’s strawberry harvest. Nearly a century later, it has blossomed into an 11 day extravaganza that honors Florida’s agricultural roots while providing entertainment for the entire family.
Plant City sits in eastern Hillsborough County and proudly claims the title of “Winter Strawberry Capital of the World.” During peak season, the surrounding farms produce approximately 75% of the nation’s winter strawberries. The Florida Strawberry Festival showcases this agricultural heritage through exhibits featuring local farmers, youth livestock shows, and educational displays about Florida’s farming industry.
Today’s festival welcomes visitors from across Florida, the nation, and even international travelers. You’ll find stunning exhibits of agriculture, commerce, industry, livestock, fine arts, horticulture, and crafts spread across the expansive fairgrounds. The festival preserves a piece of Americana, creating that nostalgic fair atmosphere where communities come together to celebrate their harvests.
Each year, the Plant City festival grows more popular while maintaining its core mission: preserving and enhancing the agricultural and historical legacy of the Florida strawberry. With headline entertainment, thrilling rides, agricultural education, and enough strawberry treats to satisfy any sweet tooth, it’s easy to see why this Central Florida event continues drawing record crowds.
Florida Strawberry Festival 2026 At a Glance
👉 Dates: February 26 – March 8, 2026 (11 days)
👉 Location: Florida Strawberry Festival Grounds, 303 BerryFest Place, Plant City, FL 33563
👉 Theme: “Still Growing”
👉 Festival Hours: 10:00 a.m. to 11:00 p.m. daily
👉 Expected Attendance: Over 600,000 visitors
What’s New for 2026
The Florida Strawberry Festival 2026 brings several exciting additions that make this year’s celebration even more special. The “Still Growing” theme reflects both the festival’s continued expansion and Plant City’s thriving agricultural community.
This year’s headline entertainment roster features an impressive mix of country superstars, rock legends, and Christian music favorites. Alabama headlines opening night, while other major acts include Dierks Bentley, Riley Green, The Offspring, Joan Jett & The Blackhearts, Lauren Daigle, and Brantley Gilbert.
The midway operated by Deggeller Attractions features over 80 rides and games, including the iconic Berry Big Wheel that towers over the festival grounds. Several new food vendors have joined the lineup, bringing fresh culinary options alongside traditional fair favorites.
Agricultural exhibits showcase the latest advances in strawberry cultivation and Florida farming techniques. Youth livestock shows provide educational entertainment, highlighting the next generation of farmers and their prize animals.
Tickets, Admission & Discounts for Florida Strawberry Festival
Understanding the Florida Strawberry Festival ticketing system helps you save money and avoid confusion at the gate. You need to purchase gate admission separately from concert tickets.
Gate Admission Prices
Standard gate admission allows you to explore the entire festival grounds, visit exhibits, watch free entertainment, and access all areas except ticketed headline concerts.
At the Gate Prices:
- Adults (ages 13+): $15
- Children (ages 6-12): $5
- Children (ages 5 and under): FREE with paid adult admission
Advance Discount Tickets:
- Adults (ages 13+): $10
- Children (ages 6-12): $4
- Children (ages 5 and under): FREE with paid adult admission
Advance discount tickets become available starting February 15, 2026, at participating Publix Super Market stores throughout Central Florida. This represents a 33% savings on adult admission, making it the smartest way to visit the Plant City festival if you’re planning ahead.
Where to Buy Tickets
You have several convenient options for purchasing Florida Strawberry Festival tickets:
For Gate Admission:
- Main Ticket Gate (Gate 1) at the festival grounds
- Participating Publix stores (advance tickets only)
- Festival mobile app
- Amscot Ticket Office at 2209 West Oak Avenue
For Concert Tickets:
- Online at flstrawberryfestival.com
- By phone: 813-754-1996
- Amscot Main Ticket Office in Plant City
- Festival mobile app
- Solution Source Construction Box Office (during the festival)
Concert ticket prices range from free with paid gate admission to $135, depending on the artist and seating section. Sections 7-17 offer elevated seating with better sightlines. Pit and floor sections provide the closest access to performers but sell out quickly.
Special Discount Days
The Florida Strawberry Festival offers various special promotions throughout its 11 day run. While specific dates for the 2026 festival will be announced closer to the event, past years have featured:
- Military and first responder discount days
- Senior citizen discounts
- Family day promotions
- Discounted ride wristband days (typically Tuesday through Friday afternoons)
Money Saving Tips
Buy advance tickets: The Publix discount saves your family significant money, especially for larger groups.
Visit on weekdays: Weekday afternoons typically have shorter lines and smaller crowds than weekend evenings.
Share food portions: Festival food portions are generous. Splitting meals between family members stretches your budget further.
Plan around free concerts: Several daytime shows require only gate admission, letting you enjoy live entertainment without purchasing separate concert tickets.
Download the app: The Florida Strawberry Festival mobile app often features exclusive promotions and helps you navigate the grounds efficiently.
Getting There: Directions, Parking & Transportation
Planning your route to the Florida Strawberry Festival saves time and reduces stress. Plant City sits conveniently between Tampa and Orlando, making it accessible from throughout Central Florida.
Driving Directions to Plant City
From Tampa (approximately 25 miles east): Exit Interstate 4 at Park Road (Exit 22). Head southbound to Highway 92 (Baker Street), continue west, then turn southbound on Alexander Street. Take Reynolds Street west to reach the festival grounds on your right.
From Orlando (approximately 50 miles southwest): Exit Interstate 4 at Paul Buchman Highway/Alexander Street (Exit 21). Go southbound on Alexander Street, then turn westbound on Reynolds Street to reach the festival.
From the West: Exit Interstate 4 at Forbes Road (Exit 17). Proceed south to Highway 574 (MLK Boulevard), then head east to the festival area.
From the South: Take Highway 60 to northbound State Road 39 (James Redman Parkway). Turn west onto Alexander Street, then west onto Reynolds Street to reach the Plant City festival grounds.
The festival address is 303 BerryFest Place, Plant City, FL 33563. This location appears correctly in GPS navigation systems and mapping apps.
Parking Options and Costs
The Florida Strawberry Festival provides multiple parking lots surrounding the fairgrounds. During peak times, expect to see up to 50,000 vehicles daily, so arriving early or during off-peak hours improves your parking experience.
Festival Property Parking:
- Blue, Gray, and Red Parking Lots (Ritter Street off Highway 92 or Highway 574)
- Cars, pickup trucks, and vans under 20 feet: $5
- Vehicles 20 to 39 feet: $10
- Vehicles or buses over 40 feet: $15
Additional Festival Lots:
- Multiple color-coded lots surround the grounds (Pink, Purple, White, Tan, Yellow, Green, Orange, Magenta)
- All festival lots: $10 cash only
- Accessible parking available in Red Lot across from Gate 14: $10
- Accessible parking across from Gate 1 on West Oak Avenue: $10
Local churches and nonprofit organizations operate many parking lots, with profits supporting community causes. This system has served the Plant City festival for decades, providing convenient parking while funding important local initiatives.
Private Parking: Residents and businesses near the festival grounds offer parking in their lots and driveways. Prices vary but typically range from $5 to $15. Look for clearly marked festival parking signs. The festival encourages this practice as it reduces congestion and supports the local community.
Tram Service
Free tram service runs daily from festival parking lots to entrance gates, eliminating long walks. Trams service the Blue, Red, and Gray parking lots with stops at Gates 10 and 14, as well as the corner of BerryFest Place and Oak Avenue near Gates 1 and 5.
The Gray Lot often provides the smoothest access with shorter wait times. Enter Plant City from the east on U.S. 92 (West Baker Street), turn right onto Seminole Lakes Boulevard through the residential area, and park near the visible tram pavilion.
Pro Tips for Parking and Traffic
Arrive before opening: Getting to the Florida Strawberry Festival grounds by 9:30 a.m. or earlier gives you the best parking selection and shortest wait times.
Avoid concert night rush hours: If attending evening headline shows, arrive by 5:00 p.m. to secure decent parking before the concert crowd arrives.
Use the festival app: Download the Florida Strawberry Festival mobile app to pin your parking location. With thousands of vehicles spread across multiple lots, this feature prevents frustrating searches at the end of the day.
Note your gate number: Remember which gate you enter through. The festival grounds are expansive, and exiting through the correct gate closest to your parking spot saves considerable walking.
Bring cash for parking: Most lots only accept cash payment, so come prepared with small bills.
Rideshare and Transportation Alternatives
Rideshare services like Uber and Lyft provide convenient transportation to the Florida Strawberry Festival. Designated pickup and dropoff areas are located on West Reynolds Street near the main entrances. Using rideshare eliminates parking hassles and ensures safe transportation if you’re celebrating with festival beverages.
For budget conscious visitors, the nearest bus stop sits at 1105 East Baker Street, approximately 2.0 miles from the venue. Check local transit schedules for routes serving the Plant City area during festival dates.
Where to Stay Near the Florida Strawberry Festival
Booking accommodations early ensures you get the best rates and locations, especially if you’re visiting during peak weekend dates or when major headliners perform. The festival draws visitors from across Florida and beyond, filling nearby hotels quickly.
Plant City Hotels
Staying in Plant City puts you closest to the festival grounds, typically just a 5 to 10 minute drive away. You’ll experience the authentic festival atmosphere as the entire town embraces the celebration.
Pros of Plant City lodging:
- Shortest drive to fairgrounds
- Immersive festival experience
- Often more affordable than Tampa hotels
- Authentic small-town Florida charm
Cons of Plant City lodging:
- Limited hotel options
- Fewer dining choices outside the festival
- Less nightlife entertainment
- Books up quickly for popular concert dates
Brandon Area Hotels
Brandon sits approximately 15 miles west of Plant City, offering a middle ground between festival proximity and urban amenities. This Tampa suburb provides numerous chain hotels, shopping centers, and restaurants.
The drive from Brandon to the Plant City festival typically takes 20 to 25 minutes via Highway 60 or Interstate 4. You’ll find familiar hotel brands at reasonable rates with easy highway access.
Tampa Accommodations
Tampa offers the widest selection of hotels, from budget options to luxury properties. Staying in Tampa (approximately 25 miles from Plant City) extends your Florida vacation beyond the festival, with access to beaches, museums, professional sports, and vibrant dining scenes.
Pros of Tampa lodging:
- Extensive hotel choices
- Major attractions nearby
- Excellent restaurants and nightlife
- More entertainment options
Cons of Tampa lodging:
- 30 to 45 minute drive to festival
- Higher accommodation costs
- Traffic delays during rush hours
- Less immersive festival experience
Lakeland Hotels
Lakeland lies about 15 miles northeast of Plant City and serves as another practical base. This city offers decent hotel options, including several near Interstate 4 for convenient access. The drive to the Florida Strawberry Festival takes approximately 20 minutes.
RV Parks and Campgrounds
The festival’s on-site RV campground typically sells out months in advance. For the 2026 festival, these reservations are not available due to overwhelming demand. However, several nearby campgrounds welcome festival visitors.
Recommended RV Parks:
- SUN ‘n FUN Campground (contact festival for details)
- Hillsborough County Fair Campgrounds
- Hillsborough River State Park (20 miles from Plant City, 112 sites with water and electric)
- Alafia River State Park (excellent facilities, fills quickly)
- Edward Medard Park and Reservoir (10 miles from Plant City, 40 sites, first come first served)
- Withlacoochee River Park (29 miles from Plant City)
State parks require advance reservations, with Florida residents able to book 11 months ahead and non-residents 10 months ahead. These campgrounds offer beautiful natural settings and various outdoor activities beyond the festival.
Vacation Rentals
Airbnb and VRBO properties throughout the Plant City, Brandon, and Tampa areas provide alternatives to traditional hotels. Vacation rentals work especially well for larger families or groups, offering full kitchens and multiple bedrooms.
When to Book Your Accommodations
For the Florida Strawberry Festival 2026, book your lodging as soon as your travel dates are confirmed. Hotels near Plant City fill quickly once the concert lineup is announced. Weekend dates and evenings featuring major headliners like Alabama, Dierks Bentley, and Riley Green create the highest demand.
Weekday visits typically offer more availability and better rates at local hotels. If your schedule is flexible, consider planning your Plant City trip for Tuesday through Thursday.
What to Eat: Strawberry Shortcake & Iconic Festival Food
Food represents a major attraction at the Florida Strawberry Festival. The legendary strawberry shortcake draws fans from across the nation, but you’ll discover dozens of additional treats that make this Central Florida event a culinary adventure.
Strawberry Shortcake: The Star of the Show
You haven’t truly experienced the Florida Strawberry Festival until you’ve enjoyed their world-famous strawberry shortcake. This isn’t your typical grocery store dessert. Picture a generous slice of moist cake topped with fresh Florida strawberries and real whipped cream.
Multiple booths sell strawberry shortcake throughout the festival grounds, so you’ll never be far from this iconic treat. Look for shortcake stands in the Pioneer Village area and inside the Parke Exhibit Building. The Entenmann’s Strawberry Tent also serves this festival favorite.
Festival veterans recommend trying your first shortcake early in the day when lines are shorter and the dessert is freshly made. Many visitors return multiple times during their visit because the shortcake is simply that good.
Other Strawberry Specialties
The Plant City festival celebrates strawberries in numerous delicious forms beyond traditional shortcake:
Strawberry shakes and smoothies: Thick, creamy, and packed with fresh berry flavor, these beverages provide refreshing relief from Florida’s warm weather.
Chocolate-covered strawberries: Fresh Florida strawberries dipped in premium chocolate make perfect portable treats.
Strawberry sundaes: Ice cream topped with strawberry sauce, fresh berries, and whipped cream.
Strawberry pies and tarts: Traditional baked goods showcasing the festival’s signature fruit.
Fresh strawberry flats: Take home Florida’s finest berries by the flat, available at numerous vendor stands.
Classic Fair Foods
The Florida Strawberry Festival delivers all the traditional fair favourites you crave:
Funnel cakes dusted with powdered sugar melt in your mouth. Turkey legs provide substantial protein for hungry fairgoers. Corn dogs offer classic convenience. You’ll find multiple vendors serving pizza, burgers, and BBQ throughout the grounds.
For adventurous eaters, various vendors serve unique creations like Spaghetti Eddie’s Pizza Cubano, smoky gouda mac and cheese from Brody’s Mac and Cheese, or Old Style Foods’ Corn in a Cup. Fried novelties include everything from fried Oreos to fried pickles, embracing the beloved fair food tradition of frying unexpected items.
Budget Tips for Festival Food
Festival food prices add up quickly, especially for families. These strategies help you enjoy the Plant City festival’s culinary offerings without breaking your budget:
Share larger portions: Most festival food servings are generous. Split items between family members to try more variety while spending less.
Eat before arriving: Having breakfast or lunch before entering the festival reduces your food spending while still leaving room for special treats like strawberry shortcake.
Bring refillable water bottles: Staying hydrated in Florida’s climate is essential. Many vendors offer free water refills, saving money on beverages.
Set a food budget: Decide how much you’ll spend on food before arriving. This prevents impulse purchases and helps prioritize must-try items.
Look for combo deals: Some vendors offer meal packages or combination plates that provide better value than ordering items individually.
A Foodie’s Route Through the Festival
For maximum culinary enjoyment at the Florida Strawberry Festival, consider this strategic eating plan:
Morning (10:00 a.m. to 12:00 noon): Start with a light snack like a strawberry smoothie or fresh fruit. Explore the grounds while planning your food strategy.
Lunch (12:00 noon to 2:00 p.m.): Enjoy a substantial meal before afternoon crowds peak. Try unique offerings like the Pizza Cubano or loaded mac and cheese. Save room for what comes next.
Afternoon treat (2:00 p.m. to 4:00 p.m.): This is strawberry shortcake time. Lines are manageable, and you’ll have walked enough to justify the indulgence.
Dinner (5:00 p.m. to 7:00 p.m.): Go traditional with BBQ, burgers, or pizza. If you’re attending an evening concert, eat before the show to avoid missing any performance time.
Evening dessert (7:00 p.m. to 9:00 p.m.): End your day with a funnel cake, fried treat, or chocolate-covered strawberries as you explore the illuminated midway.
Click here to download the Foodie’s Route.
Rides, Midway & Activities for All Ages
The Deggeller Attractions Midway transforms the Florida Strawberry Festival into a thrilling amusement destination. With over 80 rides and games spread across the festival grounds, you’ll find entertainment for every age and thrill level.
The Berry Big Wheel and Signature Rides
The massive Berry Big Wheel dominates the Plant City skyline, serving as a festival landmark visible from throughout the grounds. This giant Ferris wheel offers spectacular views of the fairgrounds and surrounding strawberry fields, especially beautiful at night when festival lights create a magical atmosphere.
Thrill seekers gravitate toward intense rides that spin, drop, and flip with stomach-churning intensity. The Scrambler remains a classic favorite, while newer attractions push adrenaline levels even higher. Traditional carnival rides like the Tilt-A-Whirl and bumper cars provide nostalgic entertainment.
Family Rides
Families with elementary-aged children enjoy moderate rides that provide excitement without extreme intensity. The carousel offers gentle entertainment with beautifully painted horses. Various spinning rides, slides, and themed attractions keep this age group entertained for hours.
Many family rides accommodate adults alongside children, letting parents share the experience rather than watching from the sidelines.
SUN ‘n FUN Kiddie Korral
The Florida Strawberry Festival dedicates an entire area specifically for young children. The SUN ‘n FUN Kiddie Korral features age-appropriate rides designed for the youngest festival visitors.
This section opens daily from 10:00 a.m. to 11:00 p.m. (with limited Tuesday through Friday hours from noon to 11:00 p.m.). The Kiddie Korral also provides stroller rentals, a mother and baby suite, family restrooms, and shaded seating areas where parents can rest while supervising their children.
Small-scale versions of popular rides let toddlers and preschoolers experience fair excitement safely. The contained area makes supervision easier for parents managing multiple young children.
Ride Wristband Days and Promotions
Individual ride tickets quickly become expensive if you’re planning to spend significant time on the midway. The Florida Strawberry Festival offers special ride wristband days that provide unlimited rides for a flat fee.
These promotions typically occur on weekday afternoons when festival attendance is lower. Tuesday through Friday afternoons often feature discounted wristband pricing. The exact dates and prices for 2026 will be announced as the festival approaches.
If your primary interest is rides, plan your Plant City visit around wristband days for the best value. A full afternoon with unlimited ride access provides hours of entertainment at a fraction of the per-ride cost.
Games and Activities Beyond Rides
The midway features dozens of classic carnival games where you can win prizes ranging from small stuffed animals to oversized plush toys. Test your skills at balloon darts, basketball tosses, ring toss games, and water gun races.
The petting zoo introduces children to farm animals, connecting them with the festival’s agricultural roots. Various interactive exhibits throughout the grounds provide educational entertainment about Florida farming, strawberry cultivation, and rural heritage.
Live entertainment appears at multiple locations across the festival grounds. Amazing Veranica & Her Incredible Friends perform daily shows in the Publix Showcase Tent, featuring talented trained dogs. “HILBY the Skinny German Juggle Boy” provides comedy juggling entertainment in the Entenmann’s Strawberry Tent.
Special contests and competitions occur throughout the festival, including the Super Dog Mega Corndog Eating Contest at the Stingray Entertainment Pavilion.
Balancing Your Festival Experience
With so much to see and do, strategic planning helps you experience the best of the Florida Strawberry Festival without feeling overwhelmed:
Arrive early for rides: Midway attractions open at 10:00 a.m. with minimal wait times. Knock out your must-ride list before afternoon crowds arrive.
Take breaks: The festival grounds are extensive, and Florida weather can be draining. Schedule rest periods in shaded areas or air-conditioned exhibit buildings.
Create a priority list: Identify your must-see exhibits, must-try rides, and must-eat foods before arriving. This focus prevents decision paralysis.
Use the map: The festival mobile app includes an interactive map showing all rides, food vendors, exhibits, and facilities.
Safety Tips for Families
Check height requirements: Many rides have minimum height restrictions. Measure children before visiting to set realistic expectations.
Use identification wristbands: Write your cell phone number on children’s wristbands in case you become separated.
Establish meeting spots: Choose specific recognizable locations (like the Berry Big Wheel or Main Gate) where family members should gather if separated.
Stay hydrated: Florida’s climate demands frequent water breaks, especially for children engaged in active play.
Apply sunscreen: Even on cloudy days, UV exposure is significant. Reapply sunscreen every few hours.
Concerts & Headline Entertainment
Live music transforms the Florida Strawberry Festival into one of America’s premier entertainment destinations. The 2026 concert lineup features an impressive roster of country superstars, rock legends, Christian music favorites, and classic performers across multiple genres.
The Wish Farms Soundstage
The festival’s main concert venue seats thousands of fans in a stadium-style setting. Multiple seating sections accommodate different preferences and budgets, from intimate pit areas directly in front of the stage to elevated grandstand seating with excellent sightlines.
The 2026 concerts take place on the Wish Farms Soundstage throughout the festival’s 11 day run. Most headline shows occur in the afternoon (3:30 p.m.) and evening (7:30 p.m.), with some special morning performances included with gate admission.
Florida Strawberry Festival 2026 Concert Lineup
Thursday, February 26:
- 10:30 a.m.: Jimmy Sturr & His Orchestra (free with gate admission)
- 3:30 p.m.: The Oak Ridge Boys
- 7:30 p.m.: Alabama
Friday, February 27:
- 3:30 p.m.: Jo Dee Messina
- 7:30 p.m.: Jamey Johnson
Saturday, February 28:
Sunday, March 1:
- 6:30 p.m.: Riley Green featuring Hannah McFarland
Monday, March 2:
- 3:30 p.m.: Gene Watson
- 7:30 p.m.: Legends of Love featuring Brian McKnight, Ginuwine & Ruben Studdard
Tuesday, March 3:
- 3:30 p.m.: Sandi Patty
- 7:30 p.m.: Lauren Daigle
Wednesday, March 4:
- 3:30 p.m.: John Foster
- 7:30 p.m.: Brantley Gilbert
Thursday, March 5:
- 10:30 a.m.: Bill Haley Jr. & The Comets (free with gate admission)
- 3:30 p.m.: The Bellamy Brothers
- 7:30 p.m.: Dierks Bentley
Friday, March 6:
- 3:30 p.m.: The Marshall Tucker Band
- 7:30 p.m.: Forrest Frank
Saturday, March 7:
- 7:30 p.m.: The Offspring
Sunday, March 8:
- 6:30 p.m.: Joan Jett & The Blackhearts
This diverse lineup showcases why the Florida Strawberry Festival ranks among America’s top entertainment destinations. Country music dominates the schedule with stars like Riley Green, Dierks Bentley, Alabama, and Brantley Gilbert. Rock fans enjoy The Offspring and Joan Jett. Christian music lovers appreciate Lauren Daigle and Sandi Patty. Classic acts like The Oak Ridge Boys and Lonestar appeal to longtime festival attendees.
Concert Ticket Information
Concert tickets require separate purchase from gate admission. Pricing varies significantly by artist and seating section, ranging from free (with paid gate admission) for select morning shows to $135 for premium seats at major headliner performances.
Seating options include:
- Pit tickets: Standing room directly in front of the stage, closest to performers
- Floor seating: Traditional seats near the stage with excellent views
- GT Grandstands: Multiple sections at varying distances and angles
- Elevated sections (7-17): Higher vantage points with unobstructed sightlines
Concert tickets went on sale December 11, 2025, at 8:00 a.m. Popular shows and premium seating sell out quickly, so early purchase is recommended for the best selection.
Tips for Securing Great Seats
Buy tickets immediately when sales open: The most desirable sections disappear within hours for major acts like Dierks Bentley and Alabama.
Consider afternoon shows: The 3:30 p.m. concerts typically have better ticket availability and lower prices than evening performances.
Check multiple dates: If your schedule is flexible, you might find better availability or pricing on less popular concert dates.
Arrive early for general admission sections: For non-reserved seating, arriving 60 to 90 minutes before showtime secures better positioning.
Avoid aisle seats on far ends: Center sections provide better acoustics and more direct sightlines to the stage.
Making the Most of Concert Day
Plan your festival day around the show: If you’re primarily attending for a specific headliner, structure your festival activities to complement the concert schedule.
Eat before the performance: Enjoy festival food before the concert starts to avoid missing any of the show.
Use restrooms in advance: Venue restrooms become crowded during set changes and intermissions.
Arrive for earlier acts: Opening performers and afternoon shows often feature rising stars who deliver exceptional performances to smaller audiences.
Stay for the full show: Artists frequently save their biggest hits for encores, and the complete concert experience is worth the time.
Agriculture, Exhibits & Contests
While rides and concerts attract headlines, the agricultural heart of the Florida Strawberry Festival distinguishes this Central Florida celebration from typical fairs. Educational exhibits, livestock competitions, and artisan showcases connect visitors with Florida’s farming heritage.
Agricultural Exhibits and Strawberry Displays
The Plant City region’s strawberry industry takes center stage through informative displays explaining cultivation techniques, harvesting methods, and the economic impact of Florida’s berry crops. You’ll learn why Plant City claims the “Winter Strawberry Capital of the World” title and discover the science behind producing sweet, flavorful berries.
Interactive exhibits let children (and curious adults) understand modern farming technology, sustainability practices, and the journey from field to table. Local growers showcase their finest strawberries, and you can purchase flats of fresh Florida berries to take home.
Youth Livestock Shows
4-H and FFA programs showcase young farmers presenting cattle, pigs, sheep, goats, and poultry. These competitions represent months of work by participants who raise, train, and care for their animals. Watching these presentations provides insight into agricultural education and rural youth development.
Livestock shows occur throughout the festival, with schedules posted at the grounds and in the mobile app. Even if you’re unfamiliar with animal husbandry, the dedication and skill displayed by young exhibitors creates compelling entertainment.
Exhibition Halls and Competitions
The TECO Expo Hall and Parke Building house extensive displays of:
Arts and crafts: Handmade quilts, woodworking, jewelry, and folk art from local artisans Baking and culinary contests: Creative recipes featuring Florida strawberries Horticulture displays: Prize-winning flowers, plants, and garden designs Photography and fine arts: Works by regional artists celebrating Florida themes
These exhibits reward hours of creative effort by talented individuals throughout Central Florida. Walking through exhibition halls offers a quieter, more contemplative festival experience compared to the bustling midway.
Festival Queen and Junior Royalty
The Florida Strawberry Festival crowns a festival queen and junior royalty through a competitive pageant process. These young women serve as ambassadors for Plant City and Florida agriculture throughout the year, appearing at community events and representing the festival at regional and national fairs.
The pageant evaluates contestants on public speaking, personality, poise, and knowledge of Florida agriculture and the strawberry industry. Finals typically occur before the festival opens, with winners introduced during opening ceremonies.
“Still Growing” Theme Integration
The 2026 theme “Still Growing” appears throughout agricultural exhibits, emphasizing:
- Expansion of Florida’s agricultural technology
- Growth in sustainable farming practices
- Increasing diversity of crops beyond strawberries
- Development of agricultural education programs
- Community growth while preserving rural heritage
This thematic focus reinforces that the Florida Strawberry Festival celebrates living, evolving agricultural traditions rather than just historical nostalgia.
Best Times to Visit Exhibits
Weekday mornings from 10:00 a.m. to noon offer the most relaxed exhibit viewing. Fewer crowds allow you to read displays thoroughly, speak with exhibitors, and appreciate the craftsmanship on display.
Air-conditioned exhibition buildings also provide welcome relief during warm afternoons. Many festival veterans use exhibit halls as a strategic break between midway activities.
Sample Itineraries for Different Visitors
Every Florida Strawberry Festival visitor has unique interests. These targeted itineraries help you maximize your Plant City experience based on your priorities.
One Day Family Itinerary
8:30 a.m.: Depart for Plant City, arriving at festival parking by 9:30 a.m. Use the Gray Lot for convenient tram access.
10:00 a.m.: Enter through Gate 14. Head directly to SUN ‘n FUN Kiddie Korral while energy levels are high and crowds are light. Let children enjoy age-appropriate rides for 60 to 90 minutes.
11:30 a.m.: Visit the petting zoo and agricultural exhibits. This provides educational entertainment while giving children a break from rides.
12:30 p.m.: Lunch at a main food pavilion. Share larger portions to control costs. Try unique offerings like loaded mac and cheese or specialty sandwiches.
1:30 p.m.: Explore the Parke Building exhibits. The air conditioning provides refreshing relief, and children enjoy seeing crafts, baking displays, and colorful quilts.
2:30 p.m.: Strawberry shortcake time! Grab this iconic Florida dessert at one of several booths. Lines are manageable at this hour, and you’ve earned the treat.
3:00 p.m.: Rest period in shaded areas or catch a free entertainment show. Amazing Veranica’s dog show or HILBY’s juggling act keeps children engaged while parents rest.
4:00 p.m.: Midway time for older children. Focus on family rides everyone can enjoy together. If it’s a wristband day, unlimited rides make this the perfect time to explore the midway extensively.
5:30 p.m.: Dinner at food vendors near your planned exit gate. This strategic location prevents backtracking across the grounds when you’re ready to leave.
6:30 p.m.: Final ride on the Berry Big Wheel as the sun sets and festival lights illuminate. The aerial view creates a memorable ending to your festival day.
7:15 p.m.: Exit through your entrance gate and head to parking. Evening departures before headline concerts begin avoid the heaviest traffic.
This family itinerary balances activities for different age groups, includes strategic rest breaks, and times your visit to avoid peak crowds and traffic.
Foodie & Instagram Lover Itinerary
11:00 a.m.: Arrive at the Florida Strawberry Festival with camera charged and ready. Morning light provides the best natural lighting for food photography.
11:15 a.m.: Start at the strawberry vendor booths photographing gorgeous displays of fresh Florida berries. The vibrant red berries against rustic wooden crates create perfect Instagram content.
11:45 a.m.: Visit Brody’s Mac and Cheese for photogenic smoky gouda mac and cheese. The golden, creamy presentation photographs beautifully. Sample and shoot.
12:15 p.m.: Photograph unique carnival foods. Look for the most colorful or unusual items like rainbow funnel cakes, loaded nachos, or creative fried offerings.
1:00 p.m.: Hit the shortcake booth during the golden hour before afternoon crowds. Capture that perfect strawberry shortcake shot with fresh whipped cream and glistening strawberries.
1:45 p.m.: Photograph the Berry Big Wheel and carnival games. The colorful midway creates a classic fair aesthetic perfect for lifestyle content.
2:30 p.m.: Visit exhibition halls for different content variety. Capture the beautiful quilts, artistic displays, and horticultural arrangements for texture and color contrast.
3:30 p.m.: Photograph fresh strawberry smoothies or shakes. These vibrant beverages pop against neutral backgrounds.
4:30 p.m.: Capture chocolate covered strawberries as an afternoon treat. The contrast between dark chocolate and red berries creates striking visuals.
5:30 p.m.: Photograph the grounds as evening approaches. The changing light transforms the festival atmosphere.
6:30 p.m.: Capture illuminated midway rides as twilight arrives. Long exposures of moving rides create dynamic, energetic images.
7:30 p.m.: Final food stop for fried desserts like fried Oreos or funnel cake. Evening lighting with festival ambiance creates a fun, authentic fair mood.
Throughout the day, use these Instagram caption ideas: “Strawberry season in Plant City,” “Florida’s sweetest festival,” “Fair food goals,” “Making memories at the Florida Strawberry Festival,” or simply let the images speak for themselves.
Concert Focused Itinerary
If you’re attending the Florida Strawberry Festival primarily for a headline concert, this schedule maximizes your entertainment value while fitting in festival highlights.
3:00 p.m.: Arrive at festival parking 90 minutes before showtime. This provides comfortable time for entry, food, and settling into your seats.
3:15 p.m.: Enter the grounds and immediately grab strawberry shortcake or another signature treat. You want to experience the festival’s culinary fame before the concert.
3:45 p.m.: Quick visit to one exhibit area. If you’re at an evening show, the afternoon hours provide time to appreciate agricultural displays or crafts you won’t see at typical concerts.
4:30 p.m.: Light meal before the concert. Eating now prevents hunger during the performance and avoids food vendor lines during set breaks.
5:00 p.m.: Visit merchandise stands if the artist has festival-specific items available.
5:30 p.m.: Arrive at the Wish Farms Soundstage. Even with assigned seating, arriving early lets you settle in, visit the restroom, and experience the pre-show atmosphere.
5:45 p.m.: Opening act or pre-show entertainment begins. These performances often showcase talented rising artists worth discovering.
7:30 p.m.: Headline show begins. Enjoy the performance you came for, knowing you’ve also experienced authentic Florida Strawberry Festival highlights.
9:30 p.m.: Concert concludes. Exit deliberately rather than rushing with the crowd. A few extra minutes saves stress navigating parking areas.
9:45 p.m.: Depart festival grounds. Traffic flow improves after the initial rush exits.
For afternoon concerts starting at 3:30 p.m., adjust this schedule earlier. Arrive by 1:30 p.m. to enjoy rides, exhibits, and food before the show.
Practical Tips: What to Bring & What to Know
Preparing properly for the Florida Strawberry Festival ensures comfort and convenience throughout your visit. These insider tips come from years of Plant City festival experience.
Weather and What to Wear
Late February through early March in Central Florida features pleasant temperatures with occasional weather variability. Expect daytime highs between 70°F and 80°F, with cooler evenings dropping into the 50s and 60s.
Dress in layers: Mornings can be cool, afternoons warm up significantly, and evenings cool down again. Wearing layers lets you adjust throughout the day.
Comfortable walking shoes are essential: You’ll cover several miles exploring the expansive festival grounds. Avoid new shoes that might cause blisters. Closed-toe shoes with good support work best.
Sun protection matters year round: Florida sun remains strong in late winter. Bring sunscreen, sunglasses, and hats. Wide-brimmed hats provide better coverage than baseball caps.
Prepare for rain: Brief afternoon showers occasionally interrupt festival days. Pack a lightweight poncho or rain jacket. The festival operates rain or shine, so weather preparation keeps you comfortable.
What to Pack
Small backpack or crossbody bag: Carry essentials while keeping hands free for food and holding children’s hands. Choose a comfortable bag that won’t weigh you down.
Portable phone charger: You’ll use your phone extensively for photos, the festival app, and navigation. A portable battery pack prevents dying at critical moments.
Cash and cards: While many vendors accept cards, some smaller booths and parking lots require cash. Bring both payment methods plus small bills for convenience.
Refillable water bottle: Staying hydrated in Florida’s climate is crucial. Many vendors provide free water refills, saving money and reducing waste.
Hand sanitizer and wipes: Festival restrooms get busy, and you’ll eat lots of handheld foods. These items improve hygiene between washroom visits.
Small first aid kit: Band-aids for blisters, pain relievers for headaches, and any personal medications you might need.
Stroller for young children: If you have toddlers or preschoolers, bringing a stroller (or renting one at the festival) prevents exhausted children from cutting your visit short.
Festival Policies to Know
Outside food and beverages: The Florida Strawberry Festival allows guests to bring one factory-sealed water bottle per person. No other outside food or beverages are permitted. This policy supports festival food vendors while ensuring guests can stay hydrated.
Bag size restrictions: Security screening occurs at all entrance gates. Avoid bringing large bags, backpacks, or containers. Small purses and bags under 14 inches pass inspection easily.
Prohibited items: Weapons, illegal substances, alcohol, pets (except service animals), professional cameras with detachable lenses, selfie sticks, umbrellas, coolers, and outside chairs are not allowed.
Smoking areas: The festival designates specific smoking areas. Follow posted signage to respect non-smoking sections.
Re-entry policy: Hand stamps allow same-day re-entry if you need to leave and return. Keep your admission receipt and have your hand stamped before exiting.
Safety and Comfort Tips
Arrive hydrated: Start your festival day already well-hydrated. Waiting until you feel thirsty means you’re already slightly dehydrated.
Schedule rest breaks: Sitting in air-conditioned exhibit buildings every few hours prevents exhaustion. The TECO Expo Hall and Parke Building provide comfortable respite.
Know restroom locations: The festival map shows all restroom facilities. Planning bathroom breaks prevents desperate searches while managing young children.
Establish meeting points: With thousands of attendees spread across extensive grounds, establishing specific meeting locations prevents lost family members.
Monitor children closely: Large crowds, exciting distractions, and the expansive layout mean children can wander away quickly. Identification wristbands with parent contact information provide peace of mind.
Listen to your body: If you feel overheated, dizzy, or unwell, seek shade immediately and hydrate. Festival staff can provide assistance if needed.
Making the Most of the Festival App
The Florida Strawberry Festival mobile app enhances your visit significantly:
- Interactive maps show your current location plus all attractions, food vendors, and restrooms
- Concert and show schedules keep you updated on performance times
- Pin your parking location to find your vehicle at day’s end
- Receive notifications about special events or promotions
- Access exclusive app-only discounts and offers
Download the app before arriving to familiarize yourself with its features.
Frequently Asked Questions About the Florida Strawberry Festival
When is the Florida Strawberry Festival and where is it held?
The Florida Strawberry Festival 2026 runs from February 26 through March 8 at the festival grounds located at 303 BerryFest Place in Plant City, Florida. This 11 day event happens annually each late February and early March, celebrating the peak of Florida’s strawberry harvest season. Plant City sits in eastern Hillsborough County, approximately 25 miles east of Tampa and 50 miles southwest of Orlando.
How much does it cost to get into the Florida Strawberry Festival?
Gate admission costs $15 for adults and $5 for children ages 6 to 12, with children 5 and under entering free with a paid adult. You can save money by purchasing advance discount tickets at participating Publix stores for $10 (adults) and $4 (children). Concert tickets require separate purchase, ranging from free with gate admission for select shows to $135 for premium seats at major headline performances. These advance discount tickets represent significant savings for families planning Florida Strawberry Festival visits.
What time does the Florida Strawberry Festival open and close?
The Florida Strawberry Festival operates daily from 10:00 a.m. to 11:00 p.m. throughout its 11 day run. Gates open at 10:00 a.m. each morning, allowing early arrivals to enjoy exhibits, rides, and food vendors before afternoon crowds arrive. The festival closes at 11:00 p.m., though concert performances may extend slightly past that time. Arriving at opening provides the best parking and shortest lines for popular attractions.
What food is the Florida Strawberry Festival known for?
The legendary strawberry shortcake is the signature food that made this Plant City festival famous throughout Florida and beyond. This dessert features moist cake topped with fresh Florida strawberries and real whipped cream. Beyond shortcake, you’ll find chocolate covered strawberries, strawberry smoothies, strawberry pies, and fresh berries by the flat. Traditional fair foods include funnel cakes, turkey legs, corn dogs, BBQ, loaded mac and cheese, and various fried treats that make festival food so memorable.
Are there rides at the Florida Strawberry Festival?
Yes, the Deggeller Attractions Midway features over 80 rides and games for all ages. The iconic Berry Big Wheel offers spectacular aerial views of the festival grounds. Thrill seekers enjoy intense spinning and dropping rides, while families appreciate moderate attractions everyone can enjoy together. The SUN ‘n FUN Kiddie Korral provides safe, age-appropriate rides for young children. Special ride wristband days offer unlimited rides for a flat fee, typically on weekday afternoons.
Is the Florida Strawberry Festival good for kids and families?
Absolutely! The Florida Strawberry Festival caters excellently to families with children of all ages. The dedicated Kiddie Korral features rides specifically for young children, while the petting zoo and agricultural exhibits provide educational entertainment. Live shows like Amazing Veranica’s trained dog performances and HILBY’s juggling keep kids engaged. Stroller rentals, family restrooms, and shaded rest areas make navigating the grounds with children manageable. With diverse entertainment options, children rarely get bored at this Plant City celebration.
Can you bring outside food, drinks, or coolers?
The Florida Strawberry Festival allows each guest to bring one factory sealed water bottle per person. No other outside food, beverages, or coolers are permitted on the festival grounds. This policy supports the food vendors while ensuring guests can stay hydrated during their visit. The festival offers numerous dining options at various price points throughout the grounds, and several vendors provide free water refills for empty bottles.
Are pets allowed at the Florida Strawberry Festival?
No, pets are not allowed at the Florida Strawberry Festival with the exception of service animals required for documented disabilities. The large crowds, loud noises, and warm weather make the festival environment stressful and potentially unsafe for pets. Service animals must remain leashed or harnessed and under control at all times. If you’re visiting Plant City from out of town, consider pet-friendly hotels that offer boarding or pet-sitting services during your festival visit.
Who is performing at the Florida Strawberry Festival this year?
The Florida Strawberry Festival 2026 features an impressive concert lineup including major country stars Riley Green, Dierks Bentley, Alabama, Brantley Gilbert, and Jamey Johnson. Rock fans enjoy The Offspring and Joan Jett & The Blackhearts. Christian music highlights include Lauren Daigle and Sandi Patty. Classic acts like The Oak Ridge Boys, Lonestar, and The Bellamy Brothers round out the diverse entertainment schedule. Special shows like Legends of Love featuring Brian McKnight, Ginuwine, and Ruben Studdard add R&B flavor to the traditional festival lineup.
Is the Florida Strawberry Festival worth visiting if you’re in Tampa or Orlando?
Yes, the Florida Strawberry Festival offers a unique Central Florida experience you won’t find at typical theme parks or tourist attractions. If you’re staying in Tampa, the festival sits just 25 miles away (approximately 30 to 45 minutes). Orlando visitors face a 50 mile drive (about one hour) to Plant City. The combination of world-class entertainment, authentic Florida culture, agricultural heritage, thrilling rides, and legendary strawberry shortcake creates an experience worth the drive. Many Florida residents consider this annual festival among the best things to do in Florida during late winter and early spring.
Nearby Things to Do in Central Florida
Extending your Florida Strawberry Festival trip into a full weekend creates opportunities to explore additional Central Florida attractions. Plant City’s location between Tampa and Orlando positions you perfectly for diverse activities.
Plant City Attractions
Dinosaur World: Located right in Plant City, this outdoor museum features over 200 life-size dinosaur sculptures throughout natural settings. Children love exploring the fossil dig and cave experiences.
Keel & Curley Winery: Florida’s award-winning winery offers tastings, tours, and a restaurant overlooking scenic vineyards. The tropical fruit wines provide unique flavors you won’t find elsewhere.
Historic Downtown Plant City: Explore antique shops, local restaurants, and charming small-town Florida atmosphere along the historic streets near the festival grounds.
Tampa Bay Area
Just 25 miles west of Plant City, Tampa offers major attractions including Busch Gardens theme park, the Florida Aquarium, Lowry Park Zoo, and beautiful beaches along the Gulf Coast. Ybor City provides historic charm with Cuban restaurants and vibrant nightlife. The Tampa Riverwalk connects museums, parks, and waterfront dining.
Orlando Theme Parks
Orlando sits approximately 50 miles northeast of Plant City, home to Walt Disney World, Universal Orlando Resort, SeaWorld, and numerous other theme parks. While you might not want to combine intense theme park days with festival attendance, Orlando provides excellent hotel options and serves as a convenient base for exploring Central Florida.
Nature and Recreation
Hillsborough River State Park: Just 20 miles from Plant City, this beautiful state park offers hiking, canoeing, camping, and wildlife viewing along the scenic Hillsborough River.
Alafia River State Park: Mountain biking enthusiasts rave about this park’s challenging trails. The unique Florida landscape provides excellent outdoor recreation just minutes from the festival.
Lakeland: This charming city 15 miles from Plant City features the beautiful Florida Southern College campus designed by Frank Lloyd Wright, museums, downtown shopping, and lakefront parks.
A Local’s Take on the Florida Strawberry Festival
As someone who has experienced the Florida Strawberry Festival many times over the years, I can tell you this event captures authentic Florida in ways that tourist-focused attractions simply cannot match. Yes, you’ll find thrilling rides and big-name concerts, but you’ll also discover genuine agricultural heritage and small-town hospitality that makes Plant City special.
The festival succeeds because it respects its agricultural roots while embracing modern entertainment. You can watch serious livestock competitions featuring young farmers who’ve worked for months preparing their animals, then ride intense carnival attractions, then enjoy a concert from a major headliner, all in one day. That variety creates something for absolutely everyone.
My advice? Don’t try to see and do everything in one visit. The festival runs for 11 days specifically because experiencing all of it requires multiple trips. Pick your priorities whether that’s seeing specific concerts, trying all the strawberry treats, or letting kids ride themselves silly and structure your day around those goals.
The one thing you absolutely must not skip? The strawberry shortcake. I know it seems simple, but there’s a reason people drive from across Florida specifically for this dessert. Get it fresh, eat it slowly, and understand why Plant City celebrates this berry with such pride.
The biggest mistake visitors make is arriving late on weekend afternoons during popular concerts and then feeling frustrated by crowds and parking challenges. The Florida Strawberry Festival rewards early birds and weekday visitors with manageable crowds, easy parking, and a more relaxed experience. If you can visit Tuesday through Thursday, you’ll have a significantly better time.
Start Planning Your Florida Strawberry Festival 2026 Visit
The Florida Strawberry Festival represents one of Central Florida’s most authentic and beloved traditions. From February 26 through March 8, 2026, Plant City transforms into Florida’s celebration capital, welcoming over 600,000 visitors who come for the shortcake, stay for the concerts, and leave with memories of genuine Florida hospitality.
Whether you’re planning a family day trip from Tampa, a weekend getaway from Orlando, or a special concert-focused visit to see your favorite artist, the festival delivers entertainment, education, and delicious food in equal measure. The “Still Growing” theme perfectly captures both the event’s continued evolution and Plant City’s enduring commitment to agricultural excellence.
Now is the time to plan your visit. Check the latest ticket prices and concert availability, book your accommodations before nearby hotels fill up, and start counting down the days until you can bite into that famous strawberry shortcake. The Florida Strawberry Festival isn’t just another event on Florida’s crowded entertainment calendar. It’s a genuine celebration of community, agriculture, and the simple pleasure of sweet, fresh strawberries.
Don’t wait. The best weekend dates and concert tickets sell out quickly, and hotel rooms near Plant City disappear as the festival approaches. Start planning your Florida Strawberry Festival 2026 adventure today, and get ready to discover why hundreds of thousands of people make this their must-attend Florida event every single year. Visit the festival’s official website to purchase tickets, review the complete concert schedule, and start mapping out your perfect day at Plant City’s sweetest celebration.
